Consider a very ample line bundle $ E \to X$ over a compact complex manifold, endowed with a hermitian metric of curvature $-i \omega $, and the space $\mathcal{O}(E)$ of its holomorphic sections. The Fubini-Study map associates with positive definite inner products $\langle \, , \rangle$ on $\mathcal{O}(E)$ functions FS$\big(\langle \, ,\rangle\big) \in \mathcal{H}_{\omega}=\{u \in C^{\infty}(X):\omega +i\partial\overline{\partial} u >0\}$. We prove that FS is an injective immersion, but its image in general is not closed in $\mathcal{H}_{\omega}$. To obtain a closed range, FS has to be extended to certain degenerate inner products. This we do by associating Bergman kernels with general inner products on the dual $\mathcal{O}(E)^*$, and the paper describes some simple properties of this association.